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"Niche of Success” in Personal Care Formulations

Hit the “Niche of Success” in Personal Care Formulation

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What is most interesting is how the forces in each of the 3 spheres of influence have gotten stronger over the past ten years. Further, over time the “niche of success” is getting harder to hit.  However, just like hitting the bullseye awards the dart thrower more points, hitting the “niche of success” rewards the ingredient supplier, formulator, personal care brand and consumer. 

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